The "Vertical" Trend in Retailing :- So vertical retailing and e-commerce (alternative C in the table above) were two key choices that Bonobos made, in the belief that these choices gave the firm the best chance to compete effectively. Of course, by itself, this wasn't enough to determine its strategy. There were very many questions still to answer: for example, where and how to differentiate from competitors? In competing to create an e-commerce apparel brand, which of the following choices would you consider making: Which customer group would you focus on? men or women