The Vice President for Sales and Marketing at Waterways Corporation is planning for production needs to meet sales demand in the coming year. He is also trying to determine how the companys profits might be increased in the coming year. This problem asks you to use cost-volume-profit concepts to help Waterways understand contribution margins of some of its products and decide whether to mass-produce any of them.

Waterways markets a simple water control and timer that it mass-produces. Last year, the company sold 653,000 units at an average selling price of $4.60 per unit. The variable costs were $2,102,660, and the fixed costs were $630,798.

1. What is the products contribution margin ratio?

2. What is the companys break-even point in units and in dollars for this product?

3. What is the margin of safety, both in dollars and as a ratio?

4. If management wanted to increase its income from this product by 10%, how many additional units would have to be sold to reach this income level?

5. If sales increase by 47,000 units and the cost behaviors do not change, how much will income increase on this product?