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The Vice President of Marketing of XYZ Manufacturing was considering a change in advertising or price for two brands. The volume, pricing, and cost summary

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The Vice President of Marketing of XYZ Manufacturing was considering a change in advertising or price for two brands. The volume, pricing, and cost summary for each product are provided below: The brand managers for Product X and Product Y have requested to either reduce price by 10 percent or invest an additional $200,000 in advertising. As V .P. of Marketing how would you respond to each request? Due to price competition, a price of S4.00 is now being proposed for the product X. How would this new price impact your earlier decision regarding pricing and advertising

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