The vice president of sales and marketing at a consumer products company wants to create a performance appraisal system in which the performance of the company's sales representatives is based 100% on their quarterly sales figures relative to their sales quotas each year. The vice president has contacted the vice president of HR to get her reactions to this idea. What should the vice president of HR say in response? This would be a good way to appraise the performance of sales representatives since sales is the only thing that matters in terms of the performance of a sales representative. This would not be the best way to appraise the performance of sales representatives because using only one criterion for assessing performance (le sales) would be a problem with criterion deficiency. This would not be a good way to appraise the performance of sales representatives as the most important criterion should be customer satisfaction 1 This would not be a good way to appraise the performance of sales representatives as sales ranking relative to other sales representatives is the most important performance criterion