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The Vice President you report to asks you to evaluate the resources and capabilities of the company in preparation for a strategy development meeting. You

The Vice President you report to asks you to evaluate the resources and capabilities of the company in preparation for a strategy development meeting. You decide to use the VRIO framework for this analysis. Using the table below, match the resources of the company with its competitive advantage according to a VRIO analysis. Resources & Capabilities Is it Valuable? Is it Rare? Is it difficult to Imitate? Is the company Organized to capture its value? Strong brand loyalty Yes Yes Yes Yes New warehouse Yes No Committed employees Yes Yes Yes No Innovative product Yes Yes No Group of answer choices Strong brand loyalty [ Choose ] New warehouse [ Choose ] Committed employees [ Choose ] Innovative product [ Choose ]

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