Question
The vice-president (VP) of marketing approaches you with a fabulous idea. (Obviously, it must be fabulous because he thought of it.) He wants to set
The vice-president (VP) of marketing approaches you with a fabulous idea. (Obviously, it
must be "fabulous" because he thought of it.) He wants to set up kiosks in local grocery
stores as mini-offices. These offices will offer customers the ability to sign up for car and
home insurance services as well as make their bill payments. He believes that the
exposure in grocery stores will increase awareness of the company's offerings. He told
you that senior management has already cleared the project, and he will dedicate as many
resources to this as he can. He wants the new kiosks in place in 12 selected stores in a
major city by the end of the year. Finally, he has assigned you to head up this project. "Is
it a project?"
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