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The vice-president (VP) of marketing approaches you with a fabulous idea. (Obviously, it must be fabulous because he thought of it.) He wants to set

The vice-president (VP) of marketing approaches you with a fabulous idea. (Obviously, it

must be "fabulous" because he thought of it.) He wants to set up kiosks in local grocery

stores as mini-offices. These offices will offer customers the ability to sign up for car and

home insurance services as well as make their bill payments. He believes that the

exposure in grocery stores will increase awareness of the company's offerings. He told

you that senior management has already cleared the project, and he will dedicate as many

resources to this as he can. He wants the new kiosks in place in 12 selected stores in a

major city by the end of the year. Finally, he has assigned you to head up this project. "Is

it a project?"

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