The vision and mission of Sunflower desserts, a local company, supported by LEA are stated below. Vision To be recognized as a globally competitive franchise. Mission Reinventing the Dessert experience through creativity.

a. Using the Balanced Scorecard methodology, identify key performance indicators for each of the four (4) perspectives Financial, Customer, Innovation and Learning, and Internal Business Processes.

b. Nametso Senwelo, founder of Sunflower Desserts, reviewed performance her business and observed the following for the past financial years:

High growth and low market share product offerings.

She needs a lot of cash needs but is currently generating little cash

She needs to increase the market share

Give Nametso advise on how to grow her company's market share and turn it into a "Star" using the BCG matrix.