The Walt Disney Company $($DIS$)$ has four business segments, described as follows:

$$ Media Networks: Television and radio

$$ Parks and Resorts: Resorts, including Disneyland

$$ Studio Entertainment: Motion pictures, musical recordings, and stage plays

$$ Consumer Products & Interactive Media: Character merchandising, Disney stores, books, and games

Disney recently reported segment operating income, revenue, and invested assets $($in millions$)$ as follows:

Segments Operating

Income

Revenue Invested

Assets

Media Networks $$7,755$ $$23,689$ $$32,706$

Parks and Resorts $3,29816,97428,275$

Studio Entertainment $2,7039,44115,359$

Consumer Products & Interactive Media $1,9655,5289,332$

a$.$ Use the DuPont formula to determine the return on investment for the four Disney segments. Round Profit Margin and ROI to one decimal place and Investment Turnover to two decimal places.

Segments Profit Margin Investment Turnover ROI

Media Networks fill in the blank $1$

$\%$ fill in the blank $2$

fill in the blank $3$

$\%$

Parks and Resorts fill in the blank $4$

$\%$ fill in the blank $5$

fill in the blank $6$

$\%$

Studio Entertainment fill in the blank $7$

$\%$ fill in the blank $8$

fill in the blank $9$

$\%$

Consumer Products & Interactive Media fill in the blank $10$

$\%$ fill in the blank $11$

fill in the blank $12$

$\%$

b$.$ How do the four segments differ in their profit margin, investment turnover, and return on investment?

fill in the blank $1$ of $6$

has the highest profit margin, while fill in the blank $2$ of $6$

has the lowest profit margin. fill in the blank $3$ of $6$

has the highest investment turnover, while fill in the blank $4$ of $6$

has the lowest investment turnover. fill in the blank $5$ of $6$

has the highest return on investment, while fill in the blank $6$ of $6$

has the lowest return on investment.

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