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The Walt Disney Company has four major sectors, described as follows: Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!,

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The Walt Disney Company has four major sectors, described as follows: Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com. Parks and Resorts: Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties. Studio Entertainment: Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films, and Buena Vista Theatrical Productions. Consumer Products: Character merchandising, Disney stores, books, and magazines. Disney recently reported sector operating income, revenue, and invested assets (in millions) as follows: Operating Income Revenue Invested Assets Media Networks $7,793 $23,264 $30,638 Parks and Resorts 3,031 16,162 25,510 Studio Entertainment 1,973 6,838 15,334 Consumer Products 1,752 5,027 7,591 a. Use the DuPont formula to determine the return on investment for the four Disney sectors. Round profit margin and return on investment to one decimal place and investment turnover to two decimal places. ANSWER Check Figure: a. Parks and Resorts ROI, 11.8% b. How do the four sectors differ in their profit margin, investment turnover, and return on investment?

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