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The Walt Disney Company has four profitable business segments, described as follows: Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!,

The Walt Disney Company has four profitable business segments, described as follows:

  • Media Networks:The ABC television and radio network, Disney channel, ESPN, A&E, E!, andDisney.com
  • Parks and Resorts:Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties
  • Studio Entertainment:Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films, and Buena Vista Theatrical Productions
  • Consumer Products:Character merchandising, Disney stores, books, and magazines

Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows:

Income from

Operations

RevenueInvested

AssetsMedia Networks$6,818$20,356$28,627Parks and Resorts2,22014,08722,056Studio Entertainment6615,97914,750Consumer Products1,1123,8117,506Use theDuPont formulato determine the rate of return on investment for the four Disney sectors. Round Profit Margin, ROI to one decimal place and Investment Turnover to two decimal places.

Profit MarginInvestment TurnoverROIMedia Networks%%Parks and Resorts%%Studio Entertainment%%Consumer Products%%

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