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The Walt Disney Company is a prime example of horizontal integration done right. Disney was founded as an animation studio, and over time, it became
The Walt Disney Company is a prime example of horizontal integration done right. Disney was founded as an animation studio, and over time, it became a major force in the entertainment industry. Disney gained a presence in animation, film production, and theme park operations by strategically acquiring companies like Pixar Animation Studios, Marvel Entertainment, and Lucasfilm
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Management Information Systems
Authors: Ken Laudon, Kenneth Laudon, Jane Laudon
12th Edition
0132142562, 9780132142564
