The Walt Disney Company offers aMagicBandto all customers vising their parks.TheMagicBandis a wristband with an RFID chip that transmits over 40 feet to track real-time information on customer locations throughout its park.The magic of this data is how Disney analyzes the data to help provide its customers with the ultimate service and convenience while in the park.Armed with customer and location data, park employees can personally greet customers at restaurants and rides, offer products and shows customers will favor, inform customers of wait times for rides, and even connect to their credit cards so there is no need to carry cash.

What security concerns would you have when using theMagicBand?

What ethical concerns would you have knowing your personal and location data is being tracked and monitored in real time?

What are two things that you believe Walt Disney is doing with this data long after the customers exit thepark?

Whattypes of issues do you see with a connected world by using theMagicBand?

What other businessesor industries could benefit from using a devicesimilar toDisney'sMagicBand?