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The Wave Crave is a take-out food store at a popular beach resort. Samantha Jones, owner of the Wave Crave, is deciding how much
The Wave Crave is a take-out food store at a popular beach resort. Samantha Jones, owner of the Wave Crave, is deciding how much refrigerator space to devote to four different drinks. Portinent data om these four drinks are as follows: (Click to view the data.) Jones has a maximum front shelf space of 12 feet to devote to the four drinks. She wants a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink. Read the requirement X Data table Requirement 1. Calc Natural Cola Lemonade Punch Orange Juice Selling price per case $ 18.50 $ 20.00 $ 27.70 $ 38.80 Selling price per case Variable cost per case $ 13.755 16.90 $ 20.50 $ 29.70 Variable cost per case Cases sold per foot of shelf space per day 8 6 5 13 Contribution margin Requirement 2. briefly OA. This rec OB. This reco C. This reco Requirement 3. Requirements 1. Calculate the contribution margin per case of each type of drink 2. A coworker of Jones's recommends that she maximize the shelf space devoted to those drinks with the highest contribution margin per case. Do you agree with this recommendation? Explain briefly 3. What shelf-space allocation for the four drinks would you recommend for the Wave Crave? Show your calculations , Begin by calcula this recommendat Ex bot of shelf spac
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