The Ways Customers Use Products Have Changed - but Brands Haven't Kept Up 1. How can the concepts in the article apply to prioritizing the brand portfolio? 2. Can a company (and its brand) compete with Nike or a similar competitor in its own industry? If yes how? If not, why? 3. Do some brief research to illustrate an example of a company that has obviously prioritized and trimmed its brands. 4. Further research a different company that is obviously customer- centric. What is your evidence