Question
The website Bookatable is showing that there are nearly 580 restaurants in the city of Brighton and Hove. Brightons location has made it a demanded
"The website Bookatable is showing that there are nearly 580 restaurants in the city of Brighton and Hove. Brightons location has made it a demanded destination for tourists and international students and the restaurant market has developed according to the diversity of customers with a wide variety of restaurant options to choose from offering very different experiences. Some types of cuisine are extremely popular, and in the website can be found 60 restaurants serving Chinese food, 50 serving Italian food, 40 serving Indian food and 20 serving Thai food. There are many other types of cuisine in Brighton and Hove, but they are not so demanded. For example, there are only two Egyptian restaurants and just one Brazilian. Ten restaurants in Brighton belong to the category of haute cuisine restaurants and around 200 are classified as fast food. Since 2017 around 20 new restaurants have been opening in Brighton every year. Nearly one quarter of the new entrants to the city of Brighton and Hove restaurant market, though, are branches of national chains such as Olivo (Italian food) and Ctte (French food)."
Q. Identify the likely market structure of the city of Brighton and Hove restaurant market and using your own knowledge and the information provided, justify your answer in terms of the key features/characteristics of market structures. (10 marks)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started