Question
The website My M&Ms allows customers to personalize M&M candies with words, faces, and colors and select from multiple packaging choices. What product market or
The website "My M&Ms" allows customers to personalize M&M candies with words, faces, and colors and select from multiple packaging choices. What product market or market development strategies do you think Mars pursued when it introduced personalized M&Ms?
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The introduction of personalized MMs by Mars through the website My MMs reflects a combination of ma...
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
