The weekly sales (in dollars) for a particular brand of chocolate bar for a chain of grocery stores located in Sydney, Australia, follows. Week Sale
The weekly sales (in dollars) for a particular brand of chocolate bar for a chain of grocery stores located in Sydney, Australia, follows.
| Week | Sale ($) |
| 1 | 100 |
| 2 | 125 |
| 3 | 321 |
| 4 | 430 |
| 5 | 400 |
a.Use a three-week moving average to develop a forecast for week 6.
b.Use exponential smoothing with a smoothing constant of =0.4 to develop a forecast for week 6.
c.Which of the two methods do you prefer and why?
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Authors: W. Steven Albrecht, James D. Stice, Earl Kay Stice, K. Fred Skousen, Albrecht S.E.
8th Edition
0324066708, 978-0324066708
