The well-known Danish toy company Lego Group reported its first loss in 1998 since the 1930s. While its bright plastic bricks are famous around the globe, Lego is rapidly losing its market share to the computer and video games. The companys President said, The Lego Group is not in critical condition, but action is needed. We need to acknowledge that growth and innovation are not enough. We also have to be a profitable business. Discuss the meaning of profitability with respect to Presidents announcement. What other goal(s) must a business achieve? Why is the goal of profitability important to Legos President? How is accounting profitability measured?