The well-known nationally syndicated columnist David Broder reported the recent findingsoftwoacademicpoliticalscientists.Thesescholarsfoundthatvotersarequite turned off by "negative campaigns" of politicians. Many people went as far as not voting because of this. Nevertheless, the political scientists noted it is futile to urge candidates to stay positive. The damage from staying positive is heaviest when the opponent is attacking.Explain the dilemma in terms of strategic behavior.

Candidate A	Candidate B
	Negative campaign	Positive campaign
Negative campaign	10 votes, 10 votes	15 votes, 6 votes
Positive campaign	6 votes, 15 votes	11votes, 11 votes

Note: A negative campaign is defined as one where one candidate gives negative information about their opponent in addition to saying positive things about themselves.

A positive campaign is one where one candidate gives only positive things about themselves and does not say anything negative about their opponent.

Criticizing a candidate's position on issues is not negative information, criticizing a person (saying that they have bad character, or they are cheating on their taxes, etc.) is a negative campaign.