The Wells Fargo account fraud scandal is an ongoing controversy brought about by the creation of millions of fraudulent savings and checking accounts on behalf of Wells Fargo clients without their consent. News of the fraud became widely known in late 2016 after various regulatory bodies fined the company a combined US$185 million as a result of the illegal activity. The company has faced and faces additional civil and criminal suits reaching billions of dollars. Though Wells Fargo has made attempts at rebuilding its tarnished image, the megabank has been plagued by new accusations and bad press since 2016, making it a challenge to repair their damaged reputation. Develop a brief marketing plan to help Wells Fargo regain consumer trust. Write as a consultant addressing Wells Fargo's executives. (4 points; no executive summary needed; word limit: 650 words; references do not count within the word limit)