The Wendy's Company Porter Five Forces Analysis Threat of new entrants Rivalry among Bargaining power existing Bargaining power of suppliers competitors of buyers Threat of substitute products or services Bargaining Power of Wendy's Threat of New Entra nts or New Suppliers Entry The most mportante supplier in Because of the high cost ofbranding , the business of fast food it 's the long process and the legacy of a 50 meat suppliers duo to the the years old brand , this force it is abundance of supply n the market considered weak . Despite the moderate size of some suppliers , they are not big enough in imposing their demands on Competitive rivalry or Wendy's competition among existing competitors Threat of Substitutes or Substitution The fast food Market it 's highly saturated and the pcoducts are Because of the intense quite similar Wendy 's faces ompetition the similarity of the competitors with stronger fast food products and the high international and intern price of Wendy s , the threat representation substitutes is very strong