The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement Cost per advertisement 140,000 $1,500 15 18,000 30,000 $200 $550 1912 Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized. (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial messages Advertisement Alternatives Television 13 Radio 16 Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget ($) Television Radio Online