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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement Cost per advertisement $ $ $ Maximum media usage To ensure a balanced use of advertising media, radio advertisements must not exceed of the total number of advertisements authorized. In addition, television should account for at least of the total number of advertisements authorized. a If the promotional budget is limited to $ how many commercial messages should be run on each medium to maximize total audience contact? Television Correct: Your answer is correct. Radio Correct: Your answer is correct. Online Correct: Your answer is correct. What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget in dollars $ Correct: Your answer is correct. Radio Budget in dollars $ Correct: Your answer is correct. Online Budget in dollars $ Correct: Your answer is correct. Total Audience Correct: Your answer is correct. b By how much would audience contact increase if an extra $ were allocated to the promotional budget? Round your answer to the nearest whole number.
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.
Constraint Television Radio Online
Audience per advertisement
Cost per advertisement $ $ $
Maximum media usage
To ensure a balanced use of advertising media, radio advertisements must not exceed of the total number of advertisements authorized. In addition, television should account for at least of the total number of advertisements authorized.
a
If the promotional budget is limited to $ how many commercial messages should be run on each medium to maximize total audience contact?
Television
Correct: Your answer is correct.
Radio
Correct: Your answer is correct.
Online
Correct: Your answer is correct.
What is the allocation of the budget among the three media, and what is the total audience reached?
Television Budget in dollars $
Correct: Your answer is correct.
Radio Budget in dollars $
Correct: Your answer is correct.
Online Budget in dollars $
Correct: Your answer is correct.
Total Audience
Correct: Your answer is correct.
b
By how much would audience contact increase if an extra $ were allocated to the promotional budget? Round your answer to the nearest whole number.
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