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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.
Constraint Television Radio Online
Audience per advertisement
Cost per advertisement $ $ $
Maximum media usage
To ensure a balanced use of advertising media, radio advertisements must not exceed of the total number of advertisements authorized. In addition, television should account for at least of the total number of advertisements authorized.
a
If the promotional budget is limited to $ how many commercial messages should be run on each medium to maximize total audience contact?
Television
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Radio
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Online
Correct: Your answer is correct.
What is the allocation of the budget among the three media, and what is the total audience reached?
Television Budget in dollars $
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Radio Budget in dollars $
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Online Budget in dollars $
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Total Audience
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b
By how much would audience contact increase if an extra $ were allocated to the promotional budget? Round your answer to the nearest whole number.
Incorrect: Your answer is incorrect.
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