The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.

Constraint	Television	Radio	Online
Audience per advertisement	200,000	36,000	80,000
Cost per advertisement	$2,000	$300	$600
Maximum media usage	10	20	10

To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.

a)If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact?

Television: ____

Radio: _____

Online: 10

What is the allocation of the budget among the three media, and what is the total audience reached?

Television Budget (in dollars): $_____

Radio Budget (in dollars): $_____

Online Budget (in dollars): $6000

Total Audience: _____

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