Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint Television Radio Online
Audience per advertisement 110,00017,00030,000
Cost per advertisement $2,500 $300 $500
Maximum media usage 102310
To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
(a) If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter 0.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Wildlife Ecology Conservation And Management

Authors: Anthony R. E. Sinclair, John M. Fryxell, Graeme Caughley

2nd Edition

1405107375, 978-1405107372

More Books

Students also viewed these General Management questions