Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives
include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown.
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least
10% of the total number of advertisements authorized.
(a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact?
Television
Radio
Online
What is the allocation of the budget among the three media, and what is the total audience reached?
Television Budget (in dollars) $
Radio Budget (in dollars) $
Online Budget (in dollars) $
Total Audience
(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)
image text in transcribed

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Accounting questions