The Westchester Chamber of Commerce periodically sponsors public service seminars and programs Currently promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs and maximum media usage limitations are as shown Constraint Television Radio Online Audience per advertisement 140.000 18.000 30.000 Cost per advertisement $1.500 $200 $550 Maximum media usage 15 19 1 2 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements wuthorized. In addition, television should account for at least 15% of the total number of advertisements authorized (a) of the promotional budget is limited to $24.100. how many commercial messages should be run on each medium to maximise total audience contact? If your answer zero enter "o". Ne of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget (5) Television Radio What is the total audience reached? (1) By how much would audience contact increase an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number Increase in audience coverage of approximately