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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this Year's program. Advertising alternatives include
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this Year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as 16 shown: A- Constraint Television Radio Online Audience per advertisement 140,000 18,000 30,000 Cost per advertisement $1,500 $200 $550 15 19 Maximum media usage 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter "0". No of commercial Advertisement Alternatives messages Television 16 Radio 1 Online 0 What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television 22500 Radio S Online 0 What is the total audience reached? > What is the total audience reached? 2258000 (b) By how much would audience contact increase it an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number Increase in audience coverage of approximately 14000 Hide Feedback Partially Correct Hints) Check My Work Olon Key
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