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The Western Company is considering the addition of a new product to its current product lines. The expected cost and revenue data for the new
The Western Company is considering the addition of a new product to its current product lines. The expected cost and revenue data for the new product are as follows:
Annual sales | 4,700 units |
Selling price per unit | $394 |
Variable costs per unit: | |
Production | $147 |
Selling | $67 |
Avoidable fixed costs per year: | |
Production | $53,000 |
Selling | $77,000 |
Unavoidable allocated fixed corporate costs per year | $55,700 |
If the new product is added to the existing product line, then sales of existing products will decline. As a consequence, the contribution margin of the other existing product lines is expected to drop $89,900 per year. If the new product is added next year, the increase in net operating income resulting from this decision would be:
$846,000 | |
$716,000 | |
$626,100 | |
$660,300 |
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