Question
The WH meat-packing company must decide whether or not to recall one week's production of kielbasa due to possible contamination. An outbreak of non-fatal food
The WH meat-packing company must decide whether or not to recall one week's production of kielbasa due to possible contamination. An outbreak of non-fatal food poisoning may be linked to WH. If so, WH may face a lawsuit. The tree below summarizes the decision. The EMV of the cost of not issuing a recall is $80,000. Based on EMV, WH should not issue a recall. An estimated value of a reputation loss is included in the outcome estimate of the lawsuit. If WH is implicated, the firm may face a reputation loss even if no lawsuit is filed. For what values of that reputation loss would issuing the recall be preferable, in terms of EMV?
A. Higher than $500,000
B. Lower than $500,000
C. Lower than $44,444
D. None of the above
The WH meat-packing company must decide whether or not to recall one week's production of kielbasa due to possible contamination. An outbreak of non-fatal food poisoning may be linked to WH. If so, WH may face a lawsuit. The tree below summarizes the decision. The EMV of the cost of not issuing a recall is $80,000. Based on EMV, WH should not issue a recall. An estimated value of a reputation loss is included in the outcome estimate of the lawsuit. If WH is implicated, the firm may face a reputation loss even if no lawsuit is filed. For what values of that reputation loss would issuing the recall be preferable, in terms of EMV? Higher than $500,000 Lower than $500,000 Lower than $44,444 None of the above
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