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The Wind Bike company is a national retailer of bikes and accessories. As of today, these are their stats: Total Store Count 1,321 2020 Sales
The Wind Bike company is a national retailer of bikes and accessories. | ||||||
As of today, these are their stats: | ||||||
Total Store Count | 1,321 | |||||
2020 Sales | $ 55,185,201.00 | |||||
COGS | $ 42,364,360.53 | |||||
Gross Profit from Product | $ 12,820,840.47 | |||||
Gross Margin Rate | 23.2% | |||||
Category Breakdown | ||||||
Bikes | $ 36,521,480.00 | Bike Accessories | $ 18,215,221.00 | Bike Clothing | $ 448,500.00 | |
Share of Business | 66.18% | Share of Business | 33.01% | Share of Business | 0.81% | |
COGS | $ 28,851,969.20 | COGS | $ 13,297,111.33 | COGS | $ 215,280.00 | |
GM Dollars | $ 7,669,510.80 | GM Dollars | $ 4,918,109.67 | GM Dollars | $ 233,220.00 | |
GM Rate | 21.00% | GM Rate | 27.00% | GM Rate | 52.00% | |
Business is flat and the company views part of the challenge to be in their aging customer. In order to reverse some of this trend they believe | ||||||
that entering into the scooter/blade business will help them gain a new customer. They believe this market is highly competitive but think they can | ||||||
gain $8m in sales. Unfortunately, due to the highly competitive nature of this business the margin rate potential is only 23.0%. | ||||||
In addition to entering the scooter/blade market, they also believe they have a huge opportunity to drive additional sales in their clothing lines, | ||||||
potentially a 10% increase but they are somewhat unsure on what to expect. | ||||||
Additionally, the anticipate the bike business to be flat and the bike accessories business to show a 2% growth, both maintaining their current | ||||||
margin rate. | ||||||
To determine if their expansion plan is a good idea model out the breakdown of their sales for 2021. | ||||||
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