The winning record was one indication Coach Fleck was achieving what he set out to. Another was that by 2017, the WMU Broncos football team had the highest grade point average in the conference. Another indication was how the players' own outlooks had changed. "It's not just about football or not just about the program, it's about life," WMU defensive lineman Keion Adams said. "It's about never giving up. The boat is sacrifice and the oar is the compass and direction you set for yourself. It's guided me through my life and made me the person that I am today" (Nichols, 2016). Coach Fleck's success at WMU meant bigger football programs would be calling, and within months of the team's Cotton Bowl experience, it was announced that he would leave WMU to coach football at the University of Minnesota. Once in the Twin Cities, Coach Fleck immediately began to instill the same culture he created at WMU with his new team, building camaraderie, teaching life lessons, and developing a multilevel leadership committee of players. He was insistent that players assume leadership roles and consistently model the desired culture of the team, often repeating, "Bad teams, nobody leads. Average teams, coaches lead. Elite teams, players lead." Once again, Coach Fleck knew it would take a couple of years before his culture became ingrained in his players. But with time, consistency, and a focus on cultural values, he produced "mature players who are ready to lead" (Markgraff, 2018). "We define maturity as, 'When doing what you have to do becomes doing what you want to do," he said. "If our guys don't know what they have to do because it's a new program, that takes a couple of years for this maturity to take place. Once the expectations are laid out for them, they know what they 'have to do.' Once they want to do it, they also know every reason why they want to do it. That shows a very mature football team. That's when you start seeing players lead elite football teams" (Markgraff, 2018). "Everything's connected," Coach Fleck told ESPN. "How we live our life is going to be how we play. It sounds like a lot of slogans and all this other stuff. It's really not. It's very well connected, it's very organized, it's a very detailed culture, there's a standard, and that standard can't be compromised in any area of your life" (Rittenberg, 2019).