The wording of a company's vision statement should commonly be

Multiple Choice

• reliant on superlatives (best, most successful, recognized leader, global or worldwide leader, first choice of customers).

• vague or incompleteshort on specifics.

• flexibleadjustable according to changing circumstances.

• genericcould apply to almost any company (or at least several others in the same industry).

• bland or uninspiringshort on inspiration.