The wording of a company's vision statement should commonly be

Multiple Choice

flexible$$adjustable according to changing circumstances.

generic$$could apply to almost any company $($or at least several others in the same industry$).$

vague or incomplete$$short on specifics.

bland or uninspiring$$short on inspiration.

reliant on superlatives $($best$,$ most successful, recognized leader, global or worldwide leader, first choice of customers$).$