The world's largest paid streaming service added just 2.2 million new subscribers in the third quarter, it said Tuesday. That was well short of the 3.32 million predicted by analysts, as well as the company's own more conservative projection...."We expected and knew there would be some level of slowdown," Chief Financial Officer Spencer Neumann said during a video discussion after the results were released.

But predicting subscriber growth in such a climate has proved trickier than ever. While Netflix's forecasts for the second quarter proved too cautious, its outlook for the third quarter was too rosy.

Many viewers -- especially in Europe and Asia -- have returned to something closer to normal day-to-day life, reducing the amount of time they can spend on Netflix binges. And pro sports have returned to Americans' TV screens. All of that hampered subscriber gains last quarter, with growth suffering in all three regions. (Shaw, 2020)

Questions

1. Identify two challenges from a leadership and/or management perspective that the excerpt highlights. (4 marks)

2. Using the except above, examine how Simon Sinek (2009) would describe the way Netflix is currently connecting with their consumers, in other words, what would he identify as their issue, explain. (4 marks)

3. Finally, discuss how the Golden Circle, Sinek (2009), could be applied to reconnect with Netflix's customers. (4 marks)