The worldwide continuously evolving trend in food causes one of the biggest fast-food chains in the world to reevaluate the products served. In the case of McDonalds, a positive attitude when it comes to listening to their clients has allowed them to excel and rapidly grow to become a global fast-food chain. Due to the current changes in food trends, the company must now access the newest vegan trends with plant-based meats. This arises the following question Should McDonalds menu globally provide both the same amount of vegan and vegetarian options as meat options?, but is the increase in plant-based meats so demanded or not? JESSICA DEVLIEGER, 2016 Taking into consideration the above case study, examine the importance and benefits