The writing assignment will demonstrate writing across curriculum by responding to the following topic 4 to 5 page paper. Your paper must include at least five external scholarly journal references. You are also required to create a PowerPoint presentation containing at least 7 slides with audio.

Topic: Discuss the purpose and importance of financial ratios and financial analysis. What are the limitations of financial ratio analysis? If we divided the users of financial ratios, such as short term lenders, long term lenders, and stockholders, which ratios would each prefer and why? Provide examples.