The WRSX Board is considering expanding its operations into an Asian country and has carried out investigations into both the individual countries and the main advertising agencies that operate in those countries. Which three of the following are the key factors that the Board should use to assess the effect of retaliation by its international competitors?

A. The clout of WRSX in its home country

B. Attractiveness of the country to WRSX

C. The number of clients in the country

D. The clout ( or power) of the various agencies

E. The reactiveness of the defending agencies