The year is 2013 and Trader Joe's CEO has hired you to advise on the competitive landscape in the the supermarket industry (Trader Joe's by David L Ager and Michael A Roberto). Financial ratio analysis of key competitors below and describe the following:

• How financial ratios connected to a strategy (describe each), or described something that didn't quite seem like a strategy. When talking about strategy, you can start with Porter's strategic positions or the generic strategies (low cost, differentiator, broad or focused). If these don't encapsulate a business's strategy, then make sure you are describing what a business does to maintain a competitive advantage over others.
• Also to talk about growth options for TJ's that maintain "their current source of competitive advantage," you needed to talk about what that source is!
• A recommendation on what TJ should do to continue to grow revenue and profit while maintaining their current source of competitive advantage.
• TJs is considering expanding into new geographic markets or doubling down (increasing presence in existing markets), and is also willing to consider other suggestions while maintaining a competitive advantage.
• Do you believe TJ's source of competitive advantage is its people?

Financial Ratios Company Prot Margin Current Ratio Return on Assets Return on Equity Net Income / Current Assets Net Income / Net Income / Revenue / Current Total Assets Total Equity Liabilities Whole Foods Kro _er Safewa Su u ervalu