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The years 2019 and 2020 were bad in terms of financial performance for a number of companies. Macy's, TripAdvisor, GE, United Airlines, Occidental petroleum, PG

The years 2019 and 2020 were bad in terms of financial performance for a number of companies. Macy's, TripAdvisor, GE, United Airlines, Occidental petroleum, PG &E are examples. However, it's been good for a number of others like Amazon, Apple, JP Morgan Chase, Alphabet (Google), Walmart

  1. Select 2-3 of the firms listed. Using the 7S model can you explain their financial performance? Or, is it explained by other things?

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