The YMCA Survey

A researcher is proposing a survey for an area YMCA that is contemplating adding a preschool activity center. If the preschool center is built, all 4,000 members would see a 5% increase in member fees. The purpose of the survey would be to measure member attitudes toward the preschool center. There is one question on the survey that the YMCA researcher feels is most important to the research objective:

If a preschool activity center was built at the YMCA, how frequently would you use it?

Not at all									All the time
1	2	3	4	5	6	7	8	9	10

The researcher is considering what sampling method and what sample size to use.

Situation # 1:

The researcher would put a stack of questionnaires on the counter where members check in. There would be a sign above the questionnaires to encourage members to take and fill one out. The incentive would be a chance to win a $100 restaurant gift certificate.

A. What is the specific sample method being contemplated in Situation #1?

B. Assess the representativeness and whether Situation #1's sampling method is a good choice for this marketing research.