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The YourMsli company has so far pursued an umbrella brand strategy with the two product groups Msli Shake and Msli To Go. Now the company
The YourMsli company has so far pursued an umbrella brand strategy with the two product groups "Msli Shake" and "Msli To Go". Now the company would like to include an additional product group, the "Muesli Cookie". Please consider in a differentiated manner (stating one advantage and disadvantage each) whether YourMsli should continue to pursue the umbrella brand strategy or switch to a single brand strategy.
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