Question
The YouTube clip above is a pitch from the popular ABC reality show called Shark Tank. You are required to watch the video, reflect on
The YouTube clip above is a pitch from the popular ABC reality show called "Shark Tank". You are required to watch the video, reflect on the details and based on your understanding of the video, combined with your knowledge of marketing, answer the following questions.
The link of the video: https://youtu.be/PzyHLfXhC1Q - "Copper Cow Coffee's Big Pitch - Shark Tank" from ABC (3:45s)
- Do you think the entrepreneur has a good product idea? Yes/No. Justify your answer.
- Share your thoughts about the way she presented the product to the sharks.
- From what you can see in the video, share your thoughts on the functionality of the her product's packaging.
- She mentions about her supply chain, mainly her coffee sources. In your opinion, what would be a good way to distribute her products in the U.S market?
- What would be a good way to promote her products, to get further exposure? Justify your answer.
Step by Step Solution
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Step: 1
The entrepreneur Lily has a good product idea She has identified a gap in the market for a portable singleserve coffee filter that is easy to use and ...
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
