Question
The Yukon Soaps Company a)How should Joella Hogan grow her business? What are the risks and potential outcomes of growing Yukon Soaps, and how well
The Yukon Soaps Company
a)How should Joella Hogan grow her business? What are the risks and potential outcomes of growing Yukon Soaps, and how well are these aligned with Joella Hogan's goals? b) How can Joella Hogan resolve the challenge of high sourcing costs, given her location? How will your solution affect the growth potential of Yukon Soaps? c) How can Hogan address the capacity limitations of her current production facility? Specifically, how can she overcome the lack of people and equipment to build the facility in Mayo, Yukon, and the skills gap between the people in her community and the skills she needs to maintain the high-quality focus of her business? d) What are the pros and cons of investing further in each of the three current sales channels: retail stores, fairs and farmers' markets, and online channels? Which channel should Hogan choose and why?
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