TheBethany CollegeAthletic Department sells both football and basketball tickets to

student fans. Sports fans among the Friends University student body can be classified

into three "types," with the following reservation prices for tickets:

Reservation Prices ($)

Buyer Type

Number of Students

Football Tickets

Basketball Tickets

Football Fans

10,000

100

40

"All Sports" Fans

2,000

75

75

Basketball Fans

3,000

50

105

If the tickets for football and basketball games are sold separately, find the Athletic Department's profit maximizing price to charge.

a.Pmax for Football tickets (Price)

b. Pmax for Basketball tickets(Price)

c.What is the maximum profit that can be achieved pricing separately?

If football and basketball tickets are sold as a bundle, find the Athletic Department's profit maximizing price and the resulting profit.

d.Pmax(Bundle) (Price of the bundle)

e.What is the maximum profit that can be achieved pricing as a bundle?

f.Which of the two strategies should the athletic department choose? (Bundling or Separate)