Theme: Advertising

Reference:

Ad link: https://www.youtube.com/watch?v=6kOSog8b3M8

Answer the following questions after viewing the ad link

• What is the key message?
• Who is the target audience?
• Is it effective? and why and what ways?
• Tie the ad to a concept we've covered in class

Reference: Textbook: O'Guinn, Allen, Scheinbaum, Advertising and Integrated Brand Promotion, 8^th edition

Chapter 5- Advertising, IBP, and Consumer Behavior and Chapter 6- Market Segmentation, Positiong, and the Value Proposition