Theme: Coffee in Quebec

The question we have to ask you is, are consumers willing to pay more for a product because of certain characteristics?

The experimental protocol makes it possible to understand why you must carry out an experiment, the objectives of your experiment, the hypotheses tested, the outline of the course of the experiment (among other things, clearly identifying the type of experiment - laboratory, field, etc. -, describe its progress, as well as your methodological precautions) and how you intend to analyze the results.

Inspired by the following courses:

-Methodological points 1_Deception, choice of participants -Methodological points 2_House Money -Methodological points 3_Prominence & endowment effect -Methodological points 4_Intrinsic values -Bias hypotheticals-history, causes, solutions -Hypothetical biases_application and feedback on the notion of consequence

Write the experimental protocol according to the following framework 1 Background 2 Objectives 3 Assumptions 4 Experimental protocol 5 Analysis of results (typical)