Theme: Departures from the business plan. The business is a bicycle business please

President:

What is your position in the market?

What is your competition up to now?

What trends are beginning to take shape in the market?

How will they affect you? Are you on target with your business plan?

Any departures? If yes, why? How do you assess your team's performance?

What are your strengths and weaknesses?

What changes must be made to become a high-performance team?

Business Analytics:

Are there any changes in the market that will affect you?

What is the market's reaction to your brands, advertising and prices?

How do you compare to your competition?

How do in-store decisions affect market demand?

How does advertising and brand design affect market demand?

Forecast market demand by segment for each brand.

What is your marketing research plan?

Marketing:

Are you on target with your marketing goals?

Are you revising your goals, strategy and/or tactics in response to competitive or customer decisions?

If yes, how and what is the anticipated effect?

Lay out your marketing strategy for each brand (i.e., marketing mix).

Describe and justify your R&D decisions. Describe any new brands to be produced. Justify features selected. Estimate advertising impact and financial effectiveness. Compare with your competitors. Sales:

How is your market performance comparing to your market goals?

Compare your demand/sales person figures with your competitors.

Who is ahead and why? Have your recent market experiences caused you to revise your goals, strategy and/or tactics in dealing with your geographic markets?

Describe your most recent tactics and how they are helping or hurting you in achieving your objectives. Human Resources: Describe how your human resources' actions are affecting your employees' productivity.

Describe how your HR actions compare to your competition. Describe any adjustments you are making to your HR strategy and tactics. Explain how your efforts will impact other functions. Describe and justify any deviations to your tactical plan.

Production: Review your production facility operation in the previous quarter.

How will you revise your production scheduling for the current quarter?

Finance:

How did your performance compare to your financial goals?

To other firms in the industry?

Describe your current financial status. How is it affecting your ability to achieve your marketing and financial goals?

Evaluate the financial performance of each brand and sales outlet. Allocate relevant costs and revenues using Activity Based Costing. Which are the winners or losers? How must your marketing strategy change in light of your financial performance?