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Themed retail outlets, such as Crayola Cafe?, Build-a-Bear, ESPN Zone, and Lego stores, are as much about creating a shopping experience for its customers as
Themed retail outlets, such as Crayola Cafe?, Build-a-Bear, ESPN Zone, and Lego stores, are as much about creating a shopping experience for its customers as they are about selling merchandise. Cirqu...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
